27.Apr.2010 at 27 | admin
Stefano Tonchi on his old and new jobs
Stefano Tonchi is just two weeks into the job at W, where he is the new editor-in-chief. He has been quite busy in making finalizations on his staff and also starting to get the first issue under him ready, which means that he is settling into his new role and assignment with W. he does not seem to have any regrets with respect to T, where he was earlier. It is just that the time was ripe for a change and it came about in the form of an assignment with W. at W, the culture is different from the Times. The Times has a culture that is predominantly newspaper type. Even though the budgets are similar, the overwhelming culture at T was different due to the newspaper culture influence. The budgets at T were also generous and Stefano Tonchi avers that they could and did afford great stylists as well as the best photographers.
It also surprises Stefano Tonchi for people to think that Conde Nast is way over the top in terms of huge budgets, opulence and extravagance. After McKinsey things have changed and now it is more measured and toned down, such that the tone is respectful and not given to huge excesses.
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